Apple has introduced a new era with its first generative AI features for the iPhone. At the annual Worldwide Developers Conference in Cupertino, California, on June 10, 2024, the tech giant unveiled new tools powered by “Apple Intelligence.” These include personalised Genmoji, smarter Siri capabilities, and much more. Let’s see what this Apple & Open AI collaboration means for users.
AI Features for iPhone, iPad, and Mac
Apple recently announced a partnership with OpenAI to use ChatGPT in their AI features. This partnership will help Apple improve its AI technology. However, working with OpenAI, which has been criticised for using user inputs in ChatGPT’s data, may bring some difficulties.
Apple emphasised privacy and security, noting that most AI functions will occur on the device itself, keeping inputs away from remote servers. This approach ensures a safer and more secure user experience.
Personalised Genmoji and Smarter Siri
Apple Intelligence brings personalised Genmoji, allowing users to create unique, AI-generated emoji. The artificial intelligence (AI) features extend to Apple assistant, Siri, transforming it into a much smarter assistant. Siri can now answer questions about your schedule, emails, and even flight times for your loved ones.
The company aims to make AI personal and privacy-focused. Apple CEO Tim Cook wants to add strong features that match the main ideas of Apple products. He said AI should be easy to use, intuitive, and integrated into the user experience. It should be personalised and prioritise privacy from the start.
Expanding AI Across Apple Devices
There is more on Apple AI announcement. Turns out, the integration of AI is not limited to iPhones. During the keynote, Cook discussed how Apple Intelligence would enhance the iPad and Mac as well.
The Photos app is getting new features soon. These features will use AI to create artistic pictures of people. For example, you can turn a photo of your mom into a superhero.
The Notes app and Control Center will also benefit from AI enhancements, making it easier to manage information and settings. Users can ask Siri to find photos or analyse data from different apps, making the experience smooth and efficient.
Privacy and Security
In the Q&A session following the keynote, Cook reiterated Apple’s commitment to privacy and security with its new AI technologies. He stated that AI’s role is to empower users rather than replace them.
Apple wants to improve user experience using AI. They aim to understand personal context and user knowledge. Privacy is a top priority for them.
New iOS 18 AI Features
Apple also introduced iOS 18 with new controls and personalisation options. The updated operating system includes a revamped look for icons in Dark Mode, a new tint colour that complements wallpaper, and a redesigned Control Center accessible from the lock screen. These changes aim to enhance the visual and functional aspects of the user interface.
Privacy Enhancements and Communication Tools
Doubling down on privacy, Apple has introduced features like app locking via Face ID, Touch ID, or passcode and the ability to hide apps in a locked folder. These features are particularly useful for protecting sensitive apps, such as banking or insurance, and ensuring privacy when sharing your device with others.
Text messages can now be sent via satellite when there is no cell service or WiFi available. iMessage now includes one of the most requested features, the ability to schedule messages. iPhone users can now record and create call transcripts from the phone app. All parties will be notified when a call is being recorded.
Software Updates for Other Devices
In addition to iOS 18, Apple announced updates for MacOS, AirPods, and Apple Watch. The latest MacOS software, called Sequoia, has features to help you work better, like showing iPhone notifications on your Mac. MacOS will also support new window arrangement capabilities, similar to Microsoft Windows.
Users can preview their shared content before sharing it in video calls. They can also use background replacements to conceal their surroundings. AirPods users can answer or decline calls with a nod or shake of the head.
The Apple Watch can now track vital signs more accurately. It can also warn users about potential health issues. This is done by monitoring body temperature and heart rate.
Vision Pro Updates
Apple also highlighted updates for its Vision Pro mixed reality headset. Vision OS 2 has new features. These include a larger display for workstations, new hand gestures, and improved machine learning for better depth in photos. The updates enhance the usability and functionality of the Vision Pro.
The Vision Pro will sell in more countries such as the UK, China, Japan, Singapore, and Australia. This could help increase sales of the headset, which costs $3,499.
A Strategic Push into AI
Apple is focusing on using generative AI to improve user experiences and increase iPhone sales and services. The company faces economic challenges, particularly in China, and regulatory scrutiny in Washington. Apple is focused on privacy, giving users control, and incorporating AI into its products to ensure future success.
Conclusion
Apple’s generative AI features mark a significant milestone for the company. Apple is making its products smarter by adding personalised, user-friendly, and secure technology for customers. The partnership with OpenAI and the emphasis on privacy reflect Apple’s commitment to innovation without compromising user trust.
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Original article: Samantha Murphy Kelly, CNN
